Why I Celebrate Small Business Saturday: A Personal Perspective

Why I Celebrate Small Business Saturday: A Personal Perspective

Small Business Saturday holds a special place in my heart, not just as a business owner but as someone deeply committed to fostering meaningful connections in my community. As a photographer and small business owner, this day is more than a marketing opportunity—it’s a reminder of why I do what I do.

A Day for Connection, Not Consumption

In a world where big-box stores and overnight shipping dominate, Small Business Saturday feels like a breath of fresh air. It’s not about mass consumption or rushing to score the biggest deals. For me, it’s about slowing down and supporting the people behind the businesses—your neighbor who handmakes jewelry, the local coffee shop that greets you by name, or the photographer (like me!) who helps families capture moments they’ll cherish forever.

By offering savings on Small Business Saturday, I’m making my services accessible to families and businesses who might otherwise hesitate to invest in professional photography. It’s my way of saying, “I see you, I value you, and I want to be part of your journey.”

Why the Savings?

Some might argue that offering discounts devalues our work, especially when small businesses are already stretched thin. I’ve heard this critique, and I understand it. But I choose to see Small Business Saturday differently.

To me, participating in this day is a rejection of modern-day capitalism’s relentless focus on profit margins. It’s about community over competition. By offering discounts, I’m prioritizing connection and showing gratitude to those who support my business. It’s not about racing to the bottom; it’s about making space for more people to experience the value of what I create.

The Realities of Running a Small Business

Like many small business owners, I’ve felt the pressures of inflation, economic uncertainty, and an increasingly saturated market. The truth is, it’s hard. Behind every session I book are hours of planning, editing, and personal investment. Behind every invoice is the weight of balancing passion with financial sustainability.

But I also see the magic in what I do—capturing a baby’s first smile, a family’s laughter, or a business owner’s pride in their craft. That’s what keeps me going, and that’s what Small Business Saturday celebrates.

Embracing Community Creators

For me, Small Business Saturday is an act of rebellion against the impersonal, transactional nature of today’s economy. It’s a day to embrace local creators, celebrate their hard work, and remind ourselves that small businesses are the heartbeat of our communities.

Every dollar spent at a small business supports a person, a family, a dream. When you book a photography session with me, you’re not just getting pictures—you’re investing in your story and supporting someone who truly cares about the outcome.

Why It Matters

Small Business Saturday isn’t just a day on the calendar; it’s a mindset. It’s a chance to choose connection over convenience, intention over impulse. By participating, I’m not just offering savings—I’m standing in solidarity with every small business owner who shows up day after day, pouring their heart into their work.

So, thank you for being here, for supporting my business, and for believing in the power of small. Together, we’re proving that community matters—and that’s something worth celebrating.

Looking to book a session or learn more? Let’s connect and create something beautiful together.

The Power of Salon Branding Sessions: Elevate Your Business and Attract High-End Clientele

As a salon owner or beauty professional, you know that the beauty industry is as much about image as it is about skill. In today's world, your brand is your first impression. Whether it's on social media, your website, or promotional materials, how you visually present yourself can make all the difference in attracting the right clients. That’s where salon branding sessions come in—and let me tell you, they’re an absolute game-changer.

Elevating Your Brand

Think about it: you spend so much time curating the perfect experience for your clients—crafting gorgeous hairstyles, offering luxurious services, and creating a welcoming atmosphere. Shouldn’t your visuals reflect that? A salon branding session brings your brand to life in a way that elevates how people see your business. These images tell a story, showcasing the essence of what makes your salon unique, and they’re crafted with that same attention to detail you give to every client who walks through your door.

Drawing in High-End Clientele

If you’re looking to attract a more upscale clientele, professional branding photography is an investment that can help you get there. Potential clients are drawn to businesses that appear polished, professional, and aligned with the quality they seek. When they see high-end images of your space, team, and work, they instantly associate your brand with luxury. These are the clients who are willing to invest in your services because they recognize the value you bring. They want to trust their beauty routine to someone who understands their lifestyle—and your branding can show them exactly why that’s you.

Making Your Content Stand Out

Social media is saturated with salons and beauty professionals posting daily. How do you stand out in such a crowded space? Cohesive, high-quality content sets you apart. Branding sessions give you a library of images that can be used across all your platforms, from Instagram to your website. The photos are more than just pretty pictures—they are a visual representation of your salon’s personality and professionalism. Consistency in your visual content is key to building a recognizable brand, and these images ensure that everything from your logo to your service posts feel like part of the same story.

A Tailored Approach to Your Needs

What’s special about the branding sessions I offer is that they are completely tailored to you. Whether you’re a solo stylist building your brand from the ground up or a full-service salon with a team, I create packages that fit your unique needs. From team headshots, action shots in the salon, and details of your beautiful space, to styled product photos for retail, we can showcase every aspect of your business. My background as a licensed cosmetologist and former stylist/makeup artist means I understand the industry from the inside out. I know exactly how to capture what matters most to you and your clients.

It’s an Investment, Not an Expense

Let’s be real—professional photography is an investment, but it’s one that pays off. When you invest in your brand’s image, you’re not just booking a photo session; you’re elevating your business. High-quality branding photography builds trust, increases your perceived value, and ultimately brings in the kind of clients who are willing to invest in you. It’s about showcasing your business in the best possible light and helping you grow your brand with intention.

If you’re ready to take your salon’s branding to the next level, I’m here to help you create images that not only look stunning but also tell the story of your business. Let’s work together to make your brand unforgettable.

Capturing the Holiday Magic: Tips for Documenting your Holidays

The holiday season is all about family, connection, and traditions that warm the heart. While living in the moment is essential, documenting these special occasions ensures you can relive the magic for years to come. Photos and videos are a window into your family’s history, capturing fleeting moments that become cherished memories. Here’s how you can effortlessly take meaningful holiday photos while staying present.

Why Documenting the Holidays Matters

The hustle and bustle of holiday celebrations can make moments blur together. Having photos and videos allows you to look back on those shared smiles, beautifully set tables, and even the chaos of a holiday morning. These snapshots serve as keepsakes for future generations and remind us of the joy we shared, long after the decorations have come down.

But how do you find the balance between documenting and enjoying the moment? Follow these tips to make it easy and fun for the whole family.

Tips for Capturing Holiday Moments

1. Set a Reminder to Snap Hourly

It’s easy to get swept up in the excitement and forget to take photos. Set a reminder on your phone to snap a picture every hour. When the alarm goes off, pause for a moment and photograph what’s happening around you. Additionally-switch into video or cinematic mode and take some video clips. Try to be as discreet as possible to ensure you’re getting the unscripted moments from the day.

2. Let the Kids Play Photographer

Handing a camera (or your phone) to your kids can be a game-changer. Assign them the role of “family photographer” and watch them capture moments through their unique perspective. You’ll be surprised by the sweet, funny, and heartwarming shots they take. Plus, it keeps them engaged and gives you a chance to enjoy the festivities without being behind the camera all day. This also gives them a sense of pride and meaning, perhaps a. little perspective on what makes the day so special beyond the obvious stuff.

3. Get in the Frame

Don’t let the photos be a one-sided narrative of your family. Even if you’re the main photographer, make sure you’re in the frame too! Prop your phone up on a can of cranberry sauce, set the timer, and jump into the shot. Your presence matters, and these images ensure you’re part of the family story.

4. Snap That Spread

Before everyone digs into the holiday feast, take a moment to photograph the beautifully prepared food. A quick shot of the table showcases the love and effort that went into the meal and captures the festive spirit.

5. Don’t be Afraid to get Artsy

Try out portrait mode! Play with the twinkling lights. Zoom out to 0.5 to get a wider perspective. Get creative and have fun with it! Not everything is going to be ‘for the Gram,’ some things are just meant for you.

The Most Important Part: Be Present

While capturing these moments is meaningful, it’s even more important to fully experience the day. Put the phone or camera down after snapping your shots and soak in the laughter, conversation, and love surrounding you. Remember, the goal isn’t perfection—it’s to preserve the feeling of togetherness.

Final Thoughts

The holidays are a time for connection, and your photos and videos will serve as a beautiful reminder of these cherished moments. With a little planning and participation from the whole family, you can document the day while still being fully present. The most meaningful memories come from the time spent with the people you love.

So, this holiday season, take the time to live the moment and capture it too. You’ll thank yourself later when you’re flipping through the photos or rewatching videos with a smile on your face.

What’s your favorite way to capture holiday memories? Share your tips in the comments!

Fall in Central Florida: MacDougall Family Holiday Session at Rollins College

Central Florida may still feel more like summer than the cool autumn temps we associate with the Holidays, but that doesn’t mean we can’t make some magical Holiday Photos.

Although this session was initially scheduled for Kraft Azalea Garden, Hurricane Milton left behind too much debris, forcing us to pivot. Rollins college was somehow still pristine and seemingly untouched, making it the perfect backup location.

How to Prepare for Your Family Photo Session: Tips for a Stress-Free Experience

Planning a family photo session is an exciting way to capture cherished memories. To help you get the most out of your session and ensure a smooth experience, here are some practical tips on how to prepare. With a little prep work, you can walk into your session confident and comfortable.

1. Discuss Any Concerns with Your Photographer Ahead of Time

Communication is key to a successful photo session. If you have specific worries or questions, let your photographer know in advance. Whether it’s your first family photo session or you’ve done it many times, sharing your thoughts will help ease any nerves. You may be concerned about your kids staying engaged/cooperative, or what to do in the event of rain or bad weather, an experienced photographer can offer guidance and put your mind at ease.

2. Decide on Outfits—And Try Them On!

Choosing the right clothes can make a huge difference in how you feel and look in your photos. Here are some simple guidelines to help:

• Choose a Vibe: Think about the look you want—casual, formal, or somewhere in between. Opt for colors and styles that complement each other but aren’t too matchy-matchy. Neutral colors with a few accent shades often work well.

• Try Everything On: Make sure everyone tries on their outfit ahead of time to ensure comfort and fit. Adjustments made in advance will prevent any last-minute wardrobe surprises.

• Plan for the Weather: Layering can be a great way to prepare for varying temperatures, especially if you’re doing an outdoor session.

3. Plan Your Route and Leave Early

Knowing how to get to the photo location is crucial, especially if it’s somewhere new. Check the directions ahead of time, and if possible, visit the location beforehand to scope out parking options and familiarize yourself with the area. Traffic can sometimes throw a wrench in plans, so aim to arrive 10–15 minutes early to avoid feeling rushed. This buffer will give you time to settle in and shake off any stress before the session begins.

4. Think About Any "Must-Have" Shots

Take a moment to consider if there are specific shots you’d like captured, such as a particular family grouping or a candid interaction. Sharing these ideas with your photographer in advance helps them prioritize these moments. A seasoned photographer will guide the session flow while being attentive to your requests, but they’ll appreciate knowing if there are any "must-have" shots on your list.

5. Prepare for Kids' Comfort and Needs

If you have little ones, their comfort and happiness can make a world of difference in the session. Here are a few tips:

• Snack & Hydration: Pack a few non-messy snacks and a water bottle to keep them energized and content.

• Bathroom Breaks: Ensure everyone has used the restroom before arriving at the location, especially if the location is remote or doesn’t have facilities.

• Bring a Favorite Item: Sometimes a small toy or blanket can offer kids comfort if they’re feeling camera shy.

6. Relax and Enjoy the Moment!

Family photo sessions are about capturing your unique personalities and connections. Try to let go of any worries and focus on enjoying the time together. Genuine smiles and laughter always shine through in photos. Remember, if you're having fun, your photos will reflect that.

With these simple steps, you’ll be ready to step into your session with confidence. Preparing in advance can help you relax, allowing your family’s personalities to shine. After all, the best photos come from genuine moments and happy vibes.

The Importance of Client Experience in Family Photography: Connection Above All Else

After 12 years of photographing families, I’ve learned that the heart of every great photo lies in the connection between people. While beautiful lighting, locations, and technical skill are all important, they don’t mean much without a human touch. The client experience—our connection—is everything.

The Power of Connection

In every session, I approach my clients as more than just subjects. I see them as people with stories, joys, and unique walks of life. Whether we’re capturing the excitement of new parents holding their tiny infant or photographing the laughter of a family enjoying the holidays together, my goal is always the same: to create a space where you feel comfortable and seen. This connection is what allows me to capture the real, authentic moments—the ones that truly reflect your family.

Over the years, many of my clients have become dear friends. I’ve been lucky enough to photograph families year after year and witness their children grow from tiny babies into big kids who now tower over me! It’s a gift to be a part of these journeys, to see these kids develop their personalities and watch as families continue to evolve. These experiences make the sessions more than just work—they are a reflection of life’s beautiful cycles.

Authentic Moments Come From Real Connections

Authenticity is the core of my photography. I believe that the best family photos happen when everyone feels at ease and connected. This is why I take time before each session to get to know my clients. Whether it’s chatting with the kids to make them feel comfortable or learning more about what makes your family unique, building a connection is key.

When we take the time to connect, we’re able to capture the little moments that matter most: the inside jokes, the tender hugs, the shared looks. These are the moments that make a photo powerful because they’re not posed—they’re real. And those genuine moments are what you’ll want to look back on for years to come.

Our Differences Bring Us Together

One of the most beautiful things I’ve learned through my years of photographing families is how different we all are, yet how much we share. We come from different backgrounds, walks of life, and experiences, but some things are universal: the love we feel for our families, the desire to capture fleeting moments, and the deep connections that bind us together.

Photography has taught me that even in our differences, we all have common threads that bring us together. It’s these shared experiences—watching a baby grow, celebrating milestones, or just capturing a moment of joy—that remind us of our humanity and the importance of cherishing the people we love.

A Lasting Relationship, Not Just a Session

For me, photography is not just about delivering beautiful images—it's about building lasting relationships. Some of my clients have been with me from the very beginning. I’ve watched their families grow, and we’ve shared moments that go beyond the camera. These relationships are the foundation of what I do, and they make each session feel personal and special.

When you choose me as your photographer, you’re not just booking a session—you’re inviting me to be a part of your story. And I take that responsibility to heart. My goal is always to create an experience where you feel understood, valued, and connected, because those are the moments that lead to photos you’ll truly cherish.

Let’s Capture What Matters Most

At the end of the day, the client experience is about more than just photos; it’s about connection, trust, and authenticity. It’s about understanding that behind every smile, laugh, or glance is a story, and I’m here to help you tell yours. I’m grateful to the families who have allowed me to be a part of their journey over the years, and I look forward to creating more meaningful connections in the future.

If you’re ready to capture your family’s authentic moments, let’s connect. I’d love to be part of your story.

Why You Should Book a Holiday Family Photo Session in Central Florida

Why You Should Book a Holiday Family Photo Session in Central Florida

The holiday season is just around the corner, and it’s the perfect time to capture those family memories! Whether you’re looking to create a stunning holiday card, update your family portraits, or give a special gift, a holiday family photo session is a fun and meaningful way to do it.

Beautiful Central Florida Backdrops

One of the best things about doing a photo session in Central Florida is the gorgeous location options. You get to choose from some of the most picturesque spots, including:

• Mead Gardens – Lush greenery and peaceful vibes.

• Kraft Azalea Gardens – Towering cypress trees and lakeside views.

• Downtown Winter Garden – Charming streets with cozy, festive feels.

• Downtown Winter Park – A mix of Florida charm and holiday sparkle.

• Rollins College – Beautiful architecture and elegant backdrops.

• Sanford Bridge – Scenic waterfront views with a touch of uniqueness.

Each location offers something special, so you can pick the one that feels just right for your family!

Perfect for Holiday Cards and Gifts

Imagine sending out holiday cards with a beautiful family photo, or giving a framed portrait to grandparents as a heartfelt gift. A holiday session is a perfect way to add a personal touch to your holiday season, and professional photos always make a lasting impression.

Flexibility and Fun

I know the holidays can get busy, so I’m offering select dates to fit your schedule. With weekend availability and your choice of location, it’s easy to find a time that works for you. During the session, I’ll help guide you with poses and tips to keep things natural and relaxed so that everyone has fun and we capture those genuine smiles.

Make This Year’s Memories Last

The holidays are a time to reflect on how much your family has grown and changed over the year. Booking a photo session is a great way to freeze these moments in time and celebrate your family’s unique story.

Book Your Session Today!

Spots are limited, so grab your preferred date and location! Let’s make this holiday season extra special with photos you’ll cherish forever.

New Jersey Travel Mini Sessions: Capturing Real Moments in the Garden State

I’m excited to announce my New Jersey travel mini photo sessions this fall! Born and raised in New Jersey, the Garden State is where my photography journey began, and no matter where I go, it will always feel like home. Now based in Florida, I love coming back to New Jersey to capture beautiful moments with my clients.

These mini sessions are short and sweet—just the perfect amount of time to play, cuddle, and capture real, authentic moments. Whether you're looking for family photography, couple portraits, or maternity sessions, these minis offer a fun and easy way to get timeless photos. Monmouth County’s fall colors provide the ideal backdrop.

I have a deep connection to my New Jersey clients. Every time I come back, it feels like I’m creating art where it all started. I value these moments more than I can put into words, and I can’t wait to create something special with you.

Spots for my New Jersey mini photo sessions are limited, so don’t wait! Book now to secure your spot and let’s capture the magic together in the place we both love.

Golden Hour Outdoor Photo Sessions in North Shore, Massachusetts – October 25 & 26

This fall, I’m offering a limited number of outdoor photo sessions in the scenic North Shore, Massachusetts on Friday, October 25, and Saturday, October 26. These fun, connection driven sessions are designed to capture authentic, joyful moments—whether you’re celebrating family, expecting a new addition, or simply documenting the love between you and your partner.

Why North Shore is the Perfect Location

The North Shore of Massachusetts is known for its stunning fall landscapes, with colorful leaves, peaceful beaches, and charming woodlands. I had a beautiful backyard wedding in Beverly and it will forever hold a special place in my heart.

During your session, we’ll shoot at golden hour, just before sunset, when the light is soft and dreamy, giving your photos a beautiful, natural glow. Whether you choose the coastline, a forest, or a quaint town setting, your backdrop will be magical.

Who These Sessions Are For

These outdoor photo sessions are ideal for:

• Family photography: Capture the joy, laughter, and love of your unique family in a relaxed, natural setting.

• Maternity photography: Celebrate this special chapter of your life with intimate, heartfelt portraits.

• Couples photography: Whether you're newly engaged or documenting years of love, these sessions are a wonderful way to capture your connection.

• Motherhood photography: Honor the special bond between mother and child with genuine, tender moments.

Limited Sessions, Book Now

With only a few golden hour photo sessions available, now is the time to secure your spot. Each session is timed to take full advantage of the soft, warm light that makes your photos glow with authenticity. These limited sessions fill up fast, so don’t miss the chance to create timeless memories in one of Massachusetts' most beautiful regions.

If you’re ready to capture these precious moments, reach out to book your North Shore photography session today!

There's a Photographer for Everyone, How to Find the Right One for You

Hiring the right photographer is crucial not only for capturing memories that will last a lifetime, but also ensuring your experience is pleasurable from first email to final product. Many photographers like to build relationships with their clients, and like any relationship compatibility is a necessity. There’s so much more to consider than just aesthetic, and a little research can go a long way when deciding who you want to work with. Here are a few things to consider when you want to hire a photographer.

Understand Your Family's Needs

Before you start looking for a photographer, it's important to understand your family's needs.

What type of photos are you looking for? Do you want posed family portraits or candid shots? What is the mood you want to capture in the photos? Do you want a traditional or modern style? Are you looking for an LGBTQ+ friendly professional? Do you need someone who understands the individual needs of your child or children?

Answering these questions will help you narrow down your search and find a photographer who can deliver the type of photos you are looking for.

Find a Photographer with a Style You Love

Every photographer has a unique style, and it's important to find one whose style matches your aesthetic. Take the time to browse through the photographer's portfolio to see if their style resonates with you. Look for consistency in their work and make sure their style aligns with your vision for your photos.

Communicate Your Expectations/Needs

Once you’ve found a photographer whose style matches your vision, it's important to communicate your expectations and individual needs. These conversations can feel a bit like a first date, but it’s important to be clear up front to make sure you’re both on the same page. Don’t be afraid to ask lots of questions. It’s just as important to your potential photographer that you’re a good fit for one another.

Check Their Reviews and References

Before hiring a photographer, make sure to check their reviews and references. Look for testimonials from past clients and see if they were satisfied with the photographer's work. You can also ask the photographer for references to get a firsthand account of their work.

Review Their Packages

It's important to review the photographer's packages to make sure they offer the types of services that are important to you. Do they offer digital files or prints? How many photos are included in their package? Make sure to discuss any additional services or add-ons you may want and get a clear understanding of the costs associated with them.

Hiring the right photographer takes time and research, but it's worth the effort to find someone who can capture the memories you want to cherish for years to come. By understanding your family's needs, finding a photographer with a style you love, communicating your expectations, checking reviews and references, and reviewing their packages, you can find the perfect photographer for your needs.